Strong creative design and branding is the ability of the Web site to communicate the value proposition and positioning of the brand through visuals. The design of a Web site must be engaging, promote a memorable experience, extend the reach of the brand through the Web site, and be consistent with the message delivered through traditional means. Design your site for your target market what will make them respond favorably? These are just a few considerations that go into a great design that you should keep in mind.
Think about the quality of the design work. In addition to visual appeal, you need to consider the functional and performance aspects of the design. You want your design to naturally guide the eyes of your potential customers, and you want it to be easy for them to take the desired action on your Web site.
For example, the presentation of content should be easy for people to scan, meaning that fonts should be easy to read and you should choose colors that will not cause any problems for your target market. Using dark text on a light-colored background is much easier to read, or scan, than a Web site that uses a patterned background design.
Project managers must undertake two types of project planning: strategic and operational planning. In the strategic planning phase of a project, the team leader gathers the necessary information to carry out the ultimate goal. In the construction industry, these goals are typically long range and must be accomplished within a specific time frame. The long-range goal of constructing a building needs to be accomplished in a sequential manner that
will coincide with the project schedule. For example, the concrete foundation of a building must be set in place before the walls, floors, and roof are erected. With this understanding, a project team participant can perform a series of tasks that will achieve the goal through the process of operational planning. In their book, Management, the authors, Patrick Montana and Bruce Charnov explain how long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning.1
The operational plan delineates the “objectives” necessary to move toward the goal. The project manager in a construction environment may request that each participant on the design team (architect, mechanical engineer, structural engineer, audio-visual consultant, information technology consultant, etc.) complete the construction documents within a specific time frame so that construction activity can commence. It is through the strategic and operational planning process that a project manager can advocate control of the project’s objective.
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